As vice president of marketing at ITC, Becky Schroeder oversees the company's growth through marketing and drives the overall marketing strategy for the company and its products. She is passionate about marketing and helping agencies apply this business discipline to their businesses. Becky's philosophy is that everything is marketing and that building relationships in business starts with providing value up front.
October 12th, 2018 | Season 1 | 34 mins 16 secs
insuretech, insuretech connect
On the road at InsureTech Connect 2018 in Las Vegas. We discuss the conference, insuretech trends, and our takeaways from this massive industry event.
September 28th, 2018 | Season 1 | 34 mins 8 secs
disasters, hurricanes, insurance agents
Disasters are a great time for insurance agents to show their value by helping their clients. We talk about how agents can do that. Also, we talk about how the insurance industry is great for a long-term career.
August 31st, 2018 | Season 1 | 54 mins 37 secs
Millennials will eclipse the baby boomers as the largest living generation. The insurance industry needs to start changing to meet the needs of this group. In this second part, we discuss the key findings of the white paper from Cake & Arrow on values and priorities of millennials.
August 24th, 2018 | Season 1 | 40 mins 24 secs
Millennials will eclipse the baby boomers as the largest living generation. The insurance industry needs to start changing to meet the needs of this group. In the first episode of two about millennials and insurance, we discuss millennial myths and how the industry communicates with the generation.
August 17th, 2018 | Season 1 | 32 mins 55 secs
brand, branding, marketing, personal brand
Can a person be a brand? We have opinions. In other #InsuranceHappyHour news, we're now on Spotify!
August 10th, 2018 | Season 1 | 39 mins 24 secs
When you submit your DNA to a genetic-testing company, should the data remain private? Or, should those companies be allowed to share your data with insurance companies, employers or government agencies?
August 3rd, 2018 | Season 1 | 39 mins 24 secs
Sixty-two percent of agencies are concerned or very concerned about cybersecurity. In this episode, we talk about the cybersecurity portion of the Insurance Digital Transformation survey. Plus, we discuss the top insurance brands according to YouGov's rankings, and Laird has a bone to pick with Becky.
July 13th, 2018 | Season 1 | 41 mins 8 secs
insurance, insurance technology, technology
According to a recent survey, 95 percent of agents see technology as important or very important to their success. In this episode, we unpack some of the findings of the Insurance Digital Transformation survey. Plus, we talk more about 'find your passion' as career advice.
July 6th, 2018 | Season 1 | 41 mins 24 secs
We discuss Lemonade's Policy 2.0 with our first special guest Joey Giangola. Plus, we talk to Joey more about #Elevate18 and he shares his thoughts on #InsuranceHappyHour.
June 29th, 2018 | Season 1 | 42 mins 19 secs
insurance, insurance agencies, marketing
We were on the road this week and recorded at Agency Nation/TrustedChoice.com's conference Elevate. Also, we discuss how marketing is an investment and what to do instead of cutting marketing when money gets tight.
June 22nd, 2018 | Season 1 | 42 mins 29 secs
We discuss the signs of why an insuretech startup might fail and how they can succeed.
June 15th, 2018 | Season 1 | 43 mins 51 secs
ethics, insurance, insurance agencies, insurance carriers, insuretech
We need to remember as an industry who we're serving. It's the clients. It's the clients who have and want choice.
June 8th, 2018 | Season 1 | 40 mins 28 secs
insurance agencies, insurance technologies corporation, insuretech, itc
We're back! Becky and Laird talk about ITC's big news from the last few months.
March 2nd, 2018 | Season 1 | 32 mins 42 secs
insurance, insurance podcasts
February 23rd, 2018 | Season 1 | 30 mins 27 secs
2018 predictions, independent insurance agents, insurance
What's going to happen with agents in 2018? We discuss five predictions for agents this year and whether we agree or not.
February 16th, 2018 | Season 1 | 31 mins 26 secs
insurance, insurance agents, insurance careers, perpetuation, recruiting
Considering that the average age of an insurance agent is 59 and that only 4% of millennials see the insurance industry as a career option, we have work to do to promote the benefits of working in the insurance industry.