Successful entrepreneur and technology consultant Laird Rixford is the president of ITC. Laird oversees the direction for each of ITC’s products and the company’s sales and marketing departments. He is passionate about helping insurance agencies and companies succeed and grow in today's online market. He believes helping businesses grow is more than selling them a product or service. Laird's philosophy is to become a strategic partner with agents and carriers instead of being just another vendor.
December 7th, 2018 | Season 2 | 46 mins 56 secs
applied systems, assurance systems, google, insurance, insuretech, itc
Welcome to season 2 of Insurance Happy Hour! In the first episode of our second season, Becky and Laird talk about some of the big industry news from the last couple months. Plus, what we've been up to the last couple months.
October 19th, 2018 | Season 1 | 37 mins 15 secs
Special guest Justin Costa is back in our second episode from InsureTech Connect! We talk to him about his take on this industry event and revisit a previous topic on people as brands.
October 12th, 2018 | Season 1 | 34 mins 16 secs
insuretech, insuretech connect
On the road at InsureTech Connect 2018 in Las Vegas. We discuss the conference, insuretech trends, and our takeaways from this massive industry event.
September 28th, 2018 | Season 1 | 34 mins 8 secs
disasters, hurricanes, insurance agents
Disasters are a great time for insurance agents to show their value by helping their clients. We talk about how agents can do that. Also, we talk about how the insurance industry is great for a long-term career.
August 31st, 2018 | Season 1 | 54 mins 37 secs
Millennials will eclipse the baby boomers as the largest living generation. The insurance industry needs to start changing to meet the needs of this group. In this second part, we discuss the key findings of the white paper from Cake & Arrow on values and priorities of millennials.
August 24th, 2018 | Season 1 | 40 mins 24 secs
Millennials will eclipse the baby boomers as the largest living generation. The insurance industry needs to start changing to meet the needs of this group. In the first episode of two about millennials and insurance, we discuss millennial myths and how the industry communicates with the generation.
August 17th, 2018 | Season 1 | 32 mins 55 secs
brand, branding, marketing, personal brand
Can a person be a brand? We have opinions. In other #InsuranceHappyHour news, we're now on Spotify!
August 10th, 2018 | Season 1 | 39 mins 24 secs
When you submit your DNA to a genetic-testing company, should the data remain private? Or, should those companies be allowed to share your data with insurance companies, employers or government agencies?
August 3rd, 2018 | Season 1 | 39 mins 24 secs
Sixty-two percent of agencies are concerned or very concerned about cybersecurity. In this episode, we talk about the cybersecurity portion of the Insurance Digital Transformation survey. Plus, we discuss the top insurance brands according to YouGov's rankings, and Laird has a bone to pick with Becky.
July 13th, 2018 | Season 1 | 41 mins 8 secs
insurance, insurance technology, technology
According to a recent survey, 95 percent of agents see technology as important or very important to their success. In this episode, we unpack some of the findings of the Insurance Digital Transformation survey. Plus, we talk more about 'find your passion' as career advice.
July 6th, 2018 | Season 1 | 41 mins 24 secs
We discuss Lemonade's Policy 2.0 with our first special guest Joey Giangola. Plus, we talk to Joey more about #Elevate18 and he shares his thoughts on #InsuranceHappyHour.
June 29th, 2018 | Season 1 | 42 mins 19 secs
insurance, insurance agencies, marketing
We were on the road this week and recorded at Agency Nation/TrustedChoice.com's conference Elevate. Also, we discuss how marketing is an investment and what to do instead of cutting marketing when money gets tight.
June 22nd, 2018 | Season 1 | 42 mins 29 secs
We discuss the signs of why an insuretech startup might fail and how they can succeed.
June 15th, 2018 | Season 1 | 43 mins 51 secs
ethics, insurance, insurance agencies, insurance carriers, insuretech
We need to remember as an industry who we're serving. It's the clients. It's the clients who have and want choice.
June 8th, 2018 | Season 1 | 40 mins 28 secs
insurance agencies, insurance technologies corporation, insuretech, itc
We're back! Becky and Laird talk about ITC's big news from the last few months.
March 23rd, 2018 | Season 1 | 38 mins 5 secs
technology, virtual reality, vr
With the release of Ready Player One upcoming, Justin and Laird talk about how virtual reality could impact the insurance industry.