Successful entrepreneur and technology consultant Laird Rixford is the president of ITC. Laird oversees the direction for each of ITC’s products and the company’s sales and marketing departments. He is passionate about helping insurance agencies and companies succeed and grow in today's online market. He believes helping businesses grow is more than selling them a product or service. Laird's philosophy is to become a strategic partner with agents and carriers instead of being just another vendor.
August 17th, 2018 | Season 1 | 32 mins 55 secs
brand, branding, marketing, personal brand
Can a person be a brand? We have opinions. In other #InsuranceHappyHour news, we're now on Spotify!
August 10th, 2018 | Season 1 | 39 mins 24 secs
When you submit your DNA to a genetic-testing company, should the data remain private? Or, should those companies be allowed to share your data with insurance companies, employers or government agencies?
August 3rd, 2018 | Season 1 | 39 mins 24 secs
Sixty-two percent of agencies are concerned or very concerned about cybersecurity. In this episode, we talk about the cybersecurity portion of the Insurance Digital Transformation survey. Plus, we discuss the top insurance brands according to YouGov's rankings, and Laird has a bone to pick with Becky.
July 13th, 2018 | Season 1 | 41 mins 8 secs
insurance, insurance technology, technology
According to a recent survey, 95 percent of agents see technology as important or very important to their success. In this episode, we unpack some of the findings of the Insurance Digital Transformation survey. Plus, we talk more about 'find your passion' as career advice.
July 6th, 2018 | Season 1 | 41 mins 24 secs
We discuss Lemonade's Policy 2.0 with our first special guest Joey Giangola. Plus, we talk to Joey more about #Elevate18 and he shares his thoughts on #InsuranceHappyHour.
June 29th, 2018 | Season 1 | 42 mins 19 secs
insurance, insurance agencies, marketing
We were on the road this week and recorded at Agency Nation/TrustedChoice.com's conference Elevate. Also, we discuss how marketing is an investment and what to do instead of cutting marketing when money gets tight.
June 22nd, 2018 | Season 1 | 42 mins 29 secs
We discuss the signs of why an insuretech startup might fail and how they can succeed.
June 15th, 2018 | Season 1 | 43 mins 51 secs
ethics, insurance, insurance agencies, insurance carriers, insuretech
We need to remember as an industry who we're serving. It's the clients. It's the clients who have and want choice.
June 8th, 2018 | Season 1 | 40 mins 28 secs
insurance agencies, insurance technologies corporation, insuretech, itc
We're back! Becky and Laird talk about ITC's big news from the last few months.
March 23rd, 2018 | Season 1 | 38 mins 5 secs
technology, virtual reality, vr
With the release of Ready Player One upcoming, Justin and Laird talk about how virtual reality could impact the insurance industry.
March 16th, 2018 | Season 1 | 30 mins 17 secs
Did one of the top music stars in world "disrupt" Lemonade's search engine rankings?
March 9th, 2018 | Season 1 | 30 mins 21 secs
asmr, millennial, pet peeves
With all the talk of how millennials are critical part of the insurance industry, sit down with Heather Cherry and Laird as they explore the industry through a fresh set of eyes.
March 2nd, 2018 | Season 1 | 32 mins 42 secs
insurance, insurance podcasts
February 23rd, 2018 | Season 1 | 30 mins 27 secs
2018 predictions, independent insurance agents, insurance
What's going to happen with agents in 2018? We discuss five predictions for agents this year and whether we agree or not.
February 16th, 2018 | Season 1 | 31 mins 26 secs
insurance, insurance agents, insurance careers, perpetuation, recruiting
Considering that the average age of an insurance agent is 59 and that only 4% of millennials see the insurance industry as a career option, we have work to do to promote the benefits of working in the insurance industry.
February 9th, 2018 | Season 1 | 21 mins 1 sec
auto insurance, autonomous cars, insurance, technology
Would you trust an autonomous car? In this episode we talk about autonomous cars and Laird's "research" project.